Generic Labeling Of Placebo May Reduce Its Effect, Small Study Suggests

HealthDay (11/4, Dotinga) reports that an 87-participant study published in Health Psychology indicates that a patient’s doubts about the effectiveness of a medication may actually influence the medicine’s effectiveness. Researchers found that a placebo pain medication that was labeled with a brand name provided as much headache relief as ibuprofen, but placebo pills with a generic label appeared not to have the same effect. The study, “although small and only in college students,” suggests that the branding on a placebo could influence its effect.

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— “People Have Less Faith in Generic Drugs, Study Suggests,” Randy Dotinga, HealthDay via U.S. News & World Report, November 5, 2015.

Posted in In The News.