AMA CEO John Whyte, MD, MPH, writes in STAT (2/17, Subscription Publication), “On Facebook, Instagram, TikTok, and other social media platforms, highly respected doctors are endorsing a wide variety of medical products — and racking up millions of views in the process.” But “there’s just one problem. The videos aren’t authentic. They’re the work of scammers, who use artificial intelligence to clone the faces and voices of real, credentialed physicians without their knowledge or consent.” He argues, “Unless regulators crack down on these deepfakes, the videos threaten to steer even more patients toward wasteful, potentially dangerous purchases — while further undermining the public’s already faltering trust in medical institutions.” Whyte concludes, “Patients deserve to trust that medical advice comes from a real, qualified professional acting in their best interest. Federal action is necessary to protect both patients and doctors — and prevent new technologies from eroding the time-tested foundations of medical care.”
Related Links:
— “AMA CEO: Deepfake doctors are a threat to public health,”John Whyte , STAT, February 17, 2026