USA Today (1/21, Snider ) reports, “Nearly half of Americans (49%) say they plan to drink less [alcohol] in 2025 – up from 41% who said that was their plan in 2024, according to a new survey, released Tuesday, commissioned by advertising and sales measurement technology firm NCSolutions.” The survey found that Generation Z, made up of “adults ages 18 to 28,” is “leading the way,” as almost two-thirds of them “(65%) say they plan to drink less in 2025.” Almost “four out of 10 in Gen Z (39%) said they will adopt a dry lifestyle in 2025.” Additionally, Gen Z and millennials “are more likely to try alternatives to alcohol such as THC drinks, marijuana and edibles.”
Related Links:
— “What will we be drinking in 2025? Americans are chasing moderation,”Mike Snider, USA Today, January 21, 2025