CNN (11/19, Silverman, Alsup) reports five lawsuits were filed against JUUL this week, claiming its “advertising campaigns target young people to use nicotine without knowing the associated risks by enticing them with flavor pods.” The suits “were filed…by the states of California and New York, two Washington state counties and a school district.”
The Hill (11/19, Weixel) reports the New York complaint alleges “JUUL’s advertising and social media posts misled consumers about the content of its products by failing to warn that they contain nicotine.” JUUL faces “numerous state and federal investigations about the role it played in what public health officials have called an ‘epidemic’ of youth vaping.”
CBS News (11/19) reports “New York’s lawsuit comes one day after California filed its complaint,” which alleges “that JUUL had a marketing plan that described their target customer and the targeted customer had common characteristics of teenagers and young adults.” CBS News says, “The mounting litigation against JUUL comes in the same week that President Donald Trump has reportedly backpedaled on his intentions to ban most flavored e-cigarettes.”
Also covering the story are ABC News (11/19, Schumaker) and NBC News (11/19).
Related Links:
— “At least five lawsuits have been filed against e-cigarette company Juul this week for allegedly targeting minors, ” Hollie Silverman, CNN, November 19, 2019